With so many Facebook profiles and pages to compete with, it can be difficult to get your posts seen, engaged with, and shared. Join Kristen Howerton of Rage Against the Minivan as she gives a few pointers on how to organically get your Facebook posts shared without paying for a boost.
A simple way to boost your posts is to post directly through Facebook. Though it is tempting to only push posts through platforms like Instagram or automated posting services like IFTTT (If This Then That), Facebook rewards posts that are posted natively through the platform by boosting the post over others.
Facebook’s algorithm is set up to boost posts with a lot of engagement. You can jumpstart this engagement by being active on your own page or post. People love to give advice on Facebook, so asking questions or for advice is an easy way to get the ball rolling. However, it doesn’t stop there: once you have begun a conversation, you need to keep your audience engaged. As people comment on your post, you will want to comment back to keep the conversation flowing. In turn, more comments and engagement will equal a higher post ranking.
Facebook rewards variety. This means mindfully posting different types of content, like pictures, links, text, and video. It is also important to not simply follow the same pattern every day. Your posts will gain better visibility if it appears you are using Facebook organically.
Linking to Posts
If you’re going to include links in your posts, you need to ensure that you are not only linking back to your own blog. If the Facebook algorithm notices you’re only promoting your own blog, it will flag the activity as inorganic. This is one of the many times where generosity is actually going to help you as well: linking back to other’s blogs or articles in addition to your own keeps Facebook from penalizing you for inorganic use.