Publishing a book is many influencers’ dream, but knowing how to begin and then execute it successfully is a daunting task. Writing a book takes time, commitment, and a lot of hard work, and then is followed by the difficulties of publishing and selling. Kristen Howerton of Rage Against the Minivan provides her tips here on how to plan, write, publish, and promote your book successfully.

Want It

Wanting to write a book is an admiral aspiration, but it is not enough to simply want it. Writing a book requires focus, passion, and a strong idea of what the book is going to be about. Equipped with these, you will have more drive moving forward.


Writing a book is a commitment. It requires that you are disciplined and willing to continually learn how to make your writing better. Running a marathon requires you run every day. Writing a book requires you to write every day.


Establishing yourself as an expert in your topic is key to publicity for your final product. You should be continually writing about the topic on your blog, Instagram, Facebook, or any other platform you use. By taking these steps, you will have labeled yourself as an expert and your book will function as an extension of that.


Building up the hype around your topic is an important way to get people excited about your book. Create an online community and use the people around you to create conversations on your topic. Then, when your book is published, they will look to you as a leader.


Just because you’re writing a book doesn’t mean that the rest of your content can be neglected. You must continue to build an online presence, as many publishers are looking to work with writers that already have a strong foundation.


When it’s time to publish, you have two options: self-publishing or going through a literary agent. There are pros and cons to both, though grabbing the attention of an agent will likely depend on the strength of your current online platform.

Social Media

There is no better way to sell books than through social media. Creating a strong social media presence is a great way to get people excited about your upcoming book and then purchase it.